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Do It Yourself Marketing Tips For Small & Medium Businesses

Nick Kugelman

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Top Stories by Nick Kugelman

After a 1.5 hour discussion with one of my good friends yesterday covering a wide range of topics about life and business, we got on the topic of inbound marketing, and specifically how to you determine the value of the downloadable content on your website. After many rounds of trying to figure out mathematical formulas, conversion ratios, etc. it became clear that the best way to determine the value of your content is to evaluate if your target audience is willing to “Pay” for this content by providing their Contact Information. If you think about it, your website (should) be setup so that it serves its primary goal, and for many this goal is to find interested prospective customers, that are wanting to find out more information about your products and services. Creating compelling content that educates, and informs your target audience about a particular subject i... (more)

Asplundh Tree Expert Company Purchases MobileFrame For 1,500 User Initial Deployment With Plans To Automate 8,000 Field Personnel

Asplundh Tree Expert Company, selected MobileFrame’s enterprise mobility platform to implement mobile applications across their operations.   The first set of mobile applications will include Timesheets, Customer Contract Configuration and Employee / Equipment searches. We will be integrating to their backend system called Proamics, which runs on Sybase. In a later phase we will integrate to SAP.  Asplundh CIO, George Gunther, was impressed with MobileFrame’s ability to automate applications quickly with no programming, which is very important since they have so many applicatio... (more)

Sybase in Leaders Quadrant in 2011 Mobile Device Management Software

Sybase, Inc., an SAP company, has been positioned by Gartner, Inc. in the Leaders quadrant in its Magic Quadrant for Mobile Device Management (MDM) Software report, authored by Phillip Redman, John Girard and Leif-Olof Wallin (April 2011) The Gartner report points out that,”by 3Q10, there were more than 30 global smartphone vendors and more than 10 mobile operating-system platforms, although the top four (Apple, Android, RIM and Symbian) control 89% of the total market. Most adopting companies that had previously standardized on a mobile platform (for example, BlackBerry in Nort... (more)

BoxTone Demonstrates the Future of Enterprise Mobility Management at… — PRNewswire

ORLANDO, Fla. and COLUMBIA, Md., May 2, 2011 /PRNewswire/ — BoxTone, the expert in proactive Mobile Service Management (MSM) software, offers a glimpse of the future of Enterprise Mobility Management (EMM) at BlackBerry World 2011, being held May 3-5 in Orlando, Florida, at the World Center Marriott. An Elite BlackBerry Alliance Member, BoxTone returns as a Gold Sponsor for Research In Motion's (RIM) flagship event; joins IBM and Verizon Wireless in discussions on what it takes to effectively mobilize an organization; and hosts its Fifth Annual User Conference.  BoxTone will sho... (more)

GISUser.com GIS Data, news, jobs, software tips, mashup news – Developing Location Based Services (LBS) Mobile Applications

So maybe you have a new fabulous idea for a Location Based Services (LBS) mobile application. Or, you are looking to migrate or extend your non-mobile Web presence to mobile. Where do you begin and what questions should you ask? Let’s demystify the landscape a little and maybe help frame some of the questions you should ask, before you embark: How Does the Mobile Market Look in April 2011 Confusing in a word. Lets break it down: 1. Hardware – we have had now two years of multiple smart phone releases and recently the launch of tablets; dominated at present by Apples IPad. 2. Soft... (more)