Do It Yourself Marketing Tips For Small & Medium Businesses

Nick Kugelman

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Top Stories by Nick Kugelman

Picture in your mind a small blue square with a lowercase white “f” inside of it – what comes to mind?  Facebook has done a great job of visually branding that image.  Now, if you have multiple tabs open and want to quickly find Facebook, what do you look for?  Your answer is probably that same image, it’s called a favicon and is the icon displayed next to your websites name in browser tabs and favorites lists. Remember when we discussed the importance of maintaining your brand image across your online profiles?  Using a favicon for your WordPress website or blog can help instill that branding even further.  If you are using one now – great!   If not, it’s pretty easy and only takes a few minutes to set it up. CREATING YOUR ICON There are basically two types of favicons you can make.  One is an image and the other is a text version and you can find literally dozens ... (more)

RIM rolls out BlackBerry WebWorks SDK 2.0 with PlayBook launch

In tandem with last week’s North American retail release of its BlackBerry PlayBook tablet, Research In Motion (NASDAQ:RIMM) introduced its BlackBerry WebWorks SDK 2.0 for Tablets and Smartphones as well as the final version of its Tablet OS SDK for Adobe AIR, promising developers new tools to streamline and enhance their application projects. BlackBerry WebWorks 2.0 separates JavaScript APIs from the OS–according to RIM, the new architecture makes it easier to modify and expand existing APIs for packaging with WebWorks apps and also simplify the addition of new APIs. The BlackBe... (more)

BoxTone Demonstrates the Future of Enterprise Mobility Management at… — PRNewswire

ORLANDO, Fla. and COLUMBIA, Md., May 2, 2011 /PRNewswire/ — BoxTone, the expert in proactive Mobile Service Management (MSM) software, offers a glimpse of the future of Enterprise Mobility Management (EMM) at BlackBerry World 2011, being held May 3-5 in Orlando, Florida, at the World Center Marriott. An Elite BlackBerry Alliance Member, BoxTone returns as a Gold Sponsor for Research In Motion's (RIM) flagship event; joins IBM and Verizon Wireless in discussions on what it takes to effectively mobilize an organization; and hosts its Fifth Annual User Conference.  BoxTone will sho... (more)

Small Business Guide to Twitter

Everyone’s heard of Twitter, the social network that allows you share short messages.   With over 140 million users sharing over 340 million tweets each day, Twitter can be a powerful marketing tool.  If you’re not tweeting now you should consider it. In a nutshell here’s how it works: Establish an account:  Go to twitter.com and sign up. Get followers:  Give people an easy way to follow you.  Link your Twitter account in your e-mail signature, website or blog. QR codes on printed material are effective as well. Share information:  Twitter allows messages of up to 140 characters ... (more)

Sybase in Leaders Quadrant in 2011 Mobile Device Management Software

Sybase, Inc., an SAP company, has been positioned by Gartner, Inc. in the Leaders quadrant in its Magic Quadrant for Mobile Device Management (MDM) Software report, authored by Phillip Redman, John Girard and Leif-Olof Wallin (April 2011) The Gartner report points out that,”by 3Q10, there were more than 30 global smartphone vendors and more than 10 mobile operating-system platforms, although the top four (Apple, Android, RIM and Symbian) control 89% of the total market. Most adopting companies that had previously standardized on a mobile platform (for example, BlackBerry in Nort... (more)