Do It Yourself Marketing Tips For Small & Medium Businesses

Nick Kugelman

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Top Stories by Nick Kugelman

After a 1.5 hour discussion with one of my good friends yesterday covering a wide range of topics about life and business, we got on the topic of inbound marketing, and specifically how to you determine the value of the downloadable content on your website. After many rounds of trying to figure out mathematical formulas, conversion ratios, etc. it became clear that the best way to determine the value of your content is to evaluate if your target audience is willing to “Pay” for this content by providing their Contact Information. If you think about it, your website (should) be setup so that it serves its primary goal, and for many this goal is to find interested prospective customers, that are wanting to find out more information about your products and services. Creating compelling content that educates, and informs your target audience about a particular subject i... (more)

When Selecting Mobile Solutions, Don’t Leave Any ROI on the Table

When investigating mobile software solutions every organization has to ask themselves the age old question:"Can I find something off the shelf to solve this problem?" I invite you to consider the merits of evaluating an alternative approach before spending money on a solution. FACT: Off the shelf mobile software solutions are developed by companies that identify some common problems in a specific market, then build a software solution that addresses some of those needs. This is also called a one size fits all approach. PROBLEM: Here is where the problem lies; no two organization... (more)

Contact Management vs. Customer Relationship Management (CRM)

There seems to be a lot of people who confuse contact management and customer relationship management, and I'm attempting to help make this a little bit more clear... Let me just say I really don't like the term: Customer Relationship Management. For one thing you manage a lot more than just customers, in your CRM system! Some of the things that I manage using my CRM include: Follow-up Tasks Appointments Quote Requests Support Requests Notes Call logs And much more Many people get confused when they think about CRM, and liken it to just Contact Management. Here's the difference... (more)

What does a surge in enterprise mobility mean for systems integrators, consultants and developers? – FierceMobileIT

Guest post by Kevin Benedict  The enterprise mobility market is growing rapidly in 2011. Consultants with the right skills and experiences will be in high demand for designing, developing, deploying and supporting enterprise mobility solutions. How significant is enterprise mobility to software developers and IT consultants? Several recent quotes by SAP and Sybase executives highlight the importance of enterprise mobility. “Mobility is the new desktop. All applications need to be mobile,” said Dr. Raj Nathan, executive vice president and chief marketing officer, Sybase. “Mobil... (more)

Native Apps Or Web Apps? Particle Code Wants You To Do Both – @TECHCRUNCH

When it comes to app development for mobile devices, cross-platform implementation is the new hot thing. Developers have long struggled with fragmentation across operating systems, when they want to just be able to create one app and blast it out on every platform imaginable. Businesses like Heroku and Appcelerator, and gaming versions like Game Closure (and many others) collectively make creating, hosting, and deploying games a more manageable endeavor. But today, a startup is launching that hopes to make development of mobile apps even easier. Palo Alto-based Particle Code is ... (more)