Do It Yourself Marketing Tips For Small & Medium Businesses

Nick Kugelman

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Top Stories by Nick Kugelman

So maybe you have a new fabulous idea for a Location Based Services (LBS) mobile application. Or, you are looking to migrate or extend your non-mobile Web presence to mobile. Where do you begin and what questions should you ask? Let’s demystify the landscape a little and maybe help frame some of the questions you should ask, before you embark: How Does the Mobile Market Look in April 2011 Confusing in a word. Lets break it down: 1. Hardware – we have had now two years of multiple smart phone releases and recently the launch of tablets; dominated at present by Apples IPad. 2. Software – Smart phones and tablets both incorporate Web browsers and allow the download of native apps, from Apples app store for example 3. Platforms – Android has just become the most popular platform, followed by Symbian (Nokia), Apples IOS, Research In Motion’s (RIM) BlackBerry OS, and Micros... (more)

Search Engine Optimization – Part 4

QUALITY CONTENT A solid network of trustworthy links, combined with carefully chosen keywords is a great start.  But as we stated earlier – a user and search engine friendly website with a sound design is an absolute must. First, what does your website look like to the search engines?  Search engines can only see HTML text.  Despite advancements in web crawler technology, generally speaking, search engines cannot see Java, Flash and images.  While some of this can be remedied in CSS or alt attributes – an easy solution is repeating or describing in text what is depicted in images... (more)

Small Business Guide to Twitter

Everyone’s heard of Twitter, the social network that allows you share short messages.   With over 140 million users sharing over 340 million tweets each day, Twitter can be a powerful marketing tool.  If you’re not tweeting now you should consider it. In a nutshell here’s how it works: Establish an account:  Go to twitter.com and sign up. Get followers:  Give people an easy way to follow you.  Link your Twitter account in your e-mail signature, website or blog. QR codes on printed material are effective as well. Share information:  Twitter allows messages of up to 140 characters ... (more)

Mobile Devices Are a Marketing Powerhouse

Smartphones – they are everywhere.  You would be hard pressed to find anyplace from a grammar school to a nursing home where there is not one.  Given the two most intrinsic aspects of smartphones – they are mobile, they are communication devices – As of Q4 2011 over half of those aged 18 – 44 years had a Smartphone – that’s well over 50 million people folks!  Add in people outside of that age group and that number turns into over 70 million.  That’s a lot of people to reach out to regardless of your market.Here is a list of five things to keep in mind about smartphones when it com... (more)

Sybase in Leaders Quadrant in 2011 Mobile Device Management Software

Sybase, Inc., an SAP company, has been positioned by Gartner, Inc. in the Leaders quadrant in its Magic Quadrant for Mobile Device Management (MDM) Software report, authored by Phillip Redman, John Girard and Leif-Olof Wallin (April 2011) The Gartner report points out that,”by 3Q10, there were more than 30 global smartphone vendors and more than 10 mobile operating-system platforms, although the top four (Apple, Android, RIM and Symbian) control 89% of the total market. Most adopting companies that had previously standardized on a mobile platform (for example, BlackBerry in Nort... (more)