Smartphones – they are everywhere. You would be hard pressed to find
anyplace from a grammar school to a nursing home where there is not one.
Given the two most intrinsic aspects of smartphones – they are mobile, they
are communication devices –
As of Q4 2011 over half of those aged 18 – 44 years had a Smartphone –
that’s well over 50 million people folks! Add in people outside of that
age group and that number turns into over 70 million.
That’s a lot of people to reach out to regardless of your market.Here is a
list of five things to keep in mind about smartphones when it comes to
marketing:
Ensure your website is mobile friendly. Most CMS applications have reacted
to this to make increase their mobile compatibility. WordPress does a great
job of this, and also offers several Themes to help make the process even
easier. Multiple methods of communicating give y... (more)
Picture in your mind a small blue square with a lowercase white “f”
inside of it – what comes to mind? Facebook has done a great job of
visually branding that image. Now, if you have multiple tabs open and want
to quickly find Facebook, what do you look for? Your answer is probably
that same image, it’s called a favicon and is the icon displayed next to
your websites name in browser tabs and favorites lists.
Remember when we discussed the importance of maintaining your brand image
across your online profiles? Using a favicon for your WordPress website or
blog can help insti... (more)
Whether you are maintaining an existing brand or creating a new one it is
important to have a consistent image in social media. More people than ever
before have an opportunity to see your brand because of the many social media
sites that are available such as Facebook, Twitter, LinkedIn and YouTube. It
is important that you know how to utilize these sites appropriately. A few
of these golden rules are as follows:
The Name Game - Keep your name the same. You may not have complete control
over what usernames are available on each site you use, but you can come up
with a unique ... (more)
When investigating mobile software solutions every organization has to ask
themselves the age old question: “Can I find something off the shelf to
solve this problem?”
I invite you to consider the merits of evaluating an alternative approach
before spending money on a solution.
FACT: Off the shelf mobile software solutions are developed by companies that
identify some common problems in a specific market, then build a software
solution that addresses some of those needs. This is also called a one size
fits all approach.
PROBLEM: Here is where the problem lies; no two organizatio... (more)
How does this MobileFrame customer spell “Holiday Cheer”; $7,500,000 more
money in the bank — a direct result of deploying MobileFrame to their
300 field technicians.
Miller Pipeline Corporation is one of the nation’s premier natural gas
distribution, transmission pipeline and utility contractors. They provide a
comprehensive range of pipeline contracting and rehabilitation services for
natural gas, liquids, water and wastewater pipelines and specialty products
and services for the industrial and telecommunication industries.
With MobileFrame, the invoicing process is now totally... (more)
Nick Hession-Kugelman is a marketing and mobile technology professional focused on helping organizations to find the right solutions to help fill the gaps in their business.
Follow Nick on twitter at 
Sue Poremba
Scott Sellers
Anthony Franco
Daniel Morris
Wayne Walls
Niki Acosta
Jereme Hancock
Oren Michels
Marvin Wheeler
Douglas Kim
