Do It Yourself Marketing Tips For Small & Medium Businesses

Nick Kugelman

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Top Stories by Nick Kugelman

Sybase, Inc., an SAP company, has been positioned by Gartner, Inc. in the Leaders quadrant in its Magic Quadrant for Mobile Device Management (MDM) Software report, authored by Phillip Redman, John Girard and Leif-Olof Wallin (April 2011) The Gartner report points out that,”by 3Q10, there were more than 30 global smartphone vendors and more than 10 mobile operating-system platforms, although the top four (Apple, Android, RIM and Symbian) control 89% of the total market. Most adopting companies that had previously standardized on a mobile platform (for example, BlackBerry in North America and Symbian in Western Europe ) now need to support multiple operating systems, and Apple and Android have become more popular. However, most organizations don't have anyone responsible for managing mobile devices.” “Today's Mobile Device Management has become much more complex and ... (more)

Small Business Guide to Twitter

Everyone’s heard of Twitter, the social network that allows you share short messages.   With over 140 million users sharing over 340 million tweets each day, Twitter can be a powerful marketing tool.  If you’re not tweeting now you should consider it. In a nutshell here’s how it works: Establish an account:  Go to twitter.com and sign up. Get followers:  Give people an easy way to follow you.  Link your Twitter account in your e-mail signature, website or blog. QR codes on printed material are effective as well. Share information:  Twitter allows messages of up to 140 characters ... (more)

Fourteen Things I Learned At the Mobile Enterprise Summit

By Eric Lai Tech market researcher GigaOM Pro and mobile vendor Appconomy held the first Mobile Enterprise Summit on the new campus of UC San Francisco earlier today. The speakers, an impressive selection of this small but growing community (remember, it was enterprise-only), had some insights and quotes that should interest developers and IT users alike. 1.Mobile is “about bringing everything back that was personal about the PC,” opined Steve Papermaster, chairman and co-CEO of Appconomy. Papermaster wasn’t super-clear explaining what he meant by that quote, but looking at h... (more)

BoxTone Demonstrates the Future of Enterprise Mobility Management at… — PRNewswire

ORLANDO, Fla. and COLUMBIA, Md., May 2, 2011 /PRNewswire/ — BoxTone, the expert in proactive Mobile Service Management (MSM) software, offers a glimpse of the future of Enterprise Mobility Management (EMM) at BlackBerry World 2011, being held May 3-5 in Orlando, Florida, at the World Center Marriott. An Elite BlackBerry Alliance Member, BoxTone returns as a Gold Sponsor for Research In Motion's (RIM) flagship event; joins IBM and Verizon Wireless in discussions on what it takes to effectively mobilize an organization; and hosts its Fifth Annual User Conference.  BoxTone will sho... (more)

GISUser.com GIS Data, news, jobs, software tips, mashup news – Developing Location Based Services (LBS) Mobile Applications

So maybe you have a new fabulous idea for a Location Based Services (LBS) mobile application. Or, you are looking to migrate or extend your non-mobile Web presence to mobile. Where do you begin and what questions should you ask? Let’s demystify the landscape a little and maybe help frame some of the questions you should ask, before you embark: How Does the Mobile Market Look in April 2011 Confusing in a word. Lets break it down: 1. Hardware – we have had now two years of multiple smart phone releases and recently the launch of tablets; dominated at present by Apples IPad. 2. Soft... (more)