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Do It Yourself Marketing Tips For Small & Medium Businesses

Nick Kugelman

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Top Stories by Nick Kugelman

Everyone’s heard of Twitter, the social network that allows you share short messages.   With over 140 million users sharing over 340 million tweets each day, Twitter can be a powerful marketing tool.  If you’re not tweeting now you should consider it. In a nutshell here’s how it works: Establish an account:  Go to twitter.com and sign up. Get followers:  Give people an easy way to follow you.  Link your Twitter account in your e-mail signature, website or blog. QR codes on printed material are effective as well. Share information:  Twitter allows messages of up to 140 characters for you to inform, ask, and answer.  Make sure you do a little of all three to engage your audience. Now, the purpose of this little article isn’t to teach you all about Twitter.  Twitter has put together a very informative best practices page and small business guide to do that.   The guide... (more)

What is the Ultimate Ruggedized Mobile Device?  Eric Lai@SAP 

What is the Ultimate Ruggedized Mobile Device?by Eric Lai@SAP  Analyst Kevin Benedict had a funny quip during a webinar on the future of enterprise mobility hosted by IT Toolbox on Thursday (and sponsored by my parent company, SAP). Talking about some of the ways that messages were transported in the past, Benedict showed this slide: Apparently, all of the above were considered military-grade, mission-critical methods of communication 100 years ago. But while the most ruggedized method of them all had to be, as Benedict pointed out, the armored tank, the most successful was the ... (more)

Sybase in Leaders Quadrant in 2011 Mobile Device Management Software

Sybase, Inc., an SAP company, has been positioned by Gartner, Inc. in the Leaders quadrant in its Magic Quadrant for Mobile Device Management (MDM) Software report, authored by Phillip Redman, John Girard and Leif-Olof Wallin (April 2011) The Gartner report points out that,”by 3Q10, there were more than 30 global smartphone vendors and more than 10 mobile operating-system platforms, although the top four (Apple, Android, RIM and Symbian) control 89% of the total market. Most adopting companies that had previously standardized on a mobile platform (for example, BlackBerry in Nort... (more)

GISUser.com GIS Data, news, jobs, software tips, mashup news – Developing Location Based Services (LBS) Mobile Applications

So maybe you have a new fabulous idea for a Location Based Services (LBS) mobile application. Or, you are looking to migrate or extend your non-mobile Web presence to mobile. Where do you begin and what questions should you ask? Let’s demystify the landscape a little and maybe help frame some of the questions you should ask, before you embark: How Does the Mobile Market Look in April 2011 Confusing in a word. Lets break it down: 1. Hardware – we have had now two years of multiple smart phone releases and recently the launch of tablets; dominated at present by Apples IPad. 2. Soft... (more)

Web Enabled Marketing - Virtual Currency, What Is Your Content Worth?

After a 1.5 hour discussion with one of my good friends yesterday covering a wide range of topics about life and business, we got on the topic of inbound marketing, and specifically how to you determine the value of the downloadable content on your website. After many rounds of trying to figure out mathematical formulas, conversion ratios, etc. it became clear that the best way to determine the value of your content is to evaluate if your target audience is willing to “Pay” for this content by providing their Contact Information. If you think about it, your website (should) be se... (more)