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Do It Yourself Marketing Tips For Small & Medium Businesses

Nick Kugelman

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Top Stories by Nick Kugelman

MobileFrame proudly announces version 4.7 of our enterprise mobility platform. With this version, we have added a series of useful new features including: Database Setup Wizard.  This wizard helps users quickly and easily create a new MobileFrame database and set it up for use.  It will work with any/all databases supported by MobileFrame including SQL, Oracle and DB2 databases. Task Version History.  When you save a task (a mobile application), an automatic backup of that version will be generated and stored in the database.  You can review all versions of your tasks, rollback to a particular version, or export different versions of your task. Project Publisher.  With the new Project Publisher, Administrators can “publish” (export) entire Projects including mobile applications, enterprise data (static and dynamic), mobile workers, etc. This allows Administrators t... (more)

When Selecting Mobile Solutions, don’t Leave any ROI on the Table

When investigating mobile software solutions every organization has to ask themselves the age old question: “Can I find something off the shelf to solve this problem?” I invite you to consider the merits of evaluating an alternative approach before spending money on a solution. FACT: Off the shelf mobile software solutions are developed by companies that identify some common problems in a specific market, then build a software solution that addresses some of those needs. This is also called a one size fits all approach. PROBLEM: Here is where the problem lies; no two organizatio... (more)

Web Enabled Marketing - Virtual Currency, What Is Your Content Worth?

After a 1.5 hour discussion with one of my good friends yesterday covering a wide range of topics about life and business, we got on the topic of inbound marketing, and specifically how to you determine the value of the downloadable content on your website. After many rounds of trying to figure out mathematical formulas, conversion ratios, etc. it became clear that the best way to determine the value of your content is to evaluate if your target audience is willing to “Pay” for this content by providing their Contact Information. If you think about it, your website (should) be se... (more)

BoxTone Demonstrates the Future of Enterprise Mobility Management at… — PRNewswire

ORLANDO, Fla. and COLUMBIA, Md., May 2, 2011 /PRNewswire/ — BoxTone, the expert in proactive Mobile Service Management (MSM) software, offers a glimpse of the future of Enterprise Mobility Management (EMM) at BlackBerry World 2011, being held May 3-5 in Orlando, Florida, at the World Center Marriott. An Elite BlackBerry Alliance Member, BoxTone returns as a Gold Sponsor for Research In Motion's (RIM) flagship event; joins IBM and Verizon Wireless in discussions on what it takes to effectively mobilize an organization; and hosts its Fifth Annual User Conference.  BoxTone will sho... (more)

AIM Announces New Board Chairman

AIM, the industry association recognized as the worldwide authority on automatic identification and mobility, has announced the election of Chuck Evanhoe, president, Evanhoe & Associates, as the new chairman of the AIM, Inc. board of directors.  Evanhoe succeeds Dr. Clive Hohberger. As chairman, Evanhoe and the AIM, Inc. board of directors provide the Association with the leadership, guidance, and direction to successfully fulfill its global mission of: Advocating on behalf of its members on policy matters and standards affecting the bar code, RFID and mobile computing industry; ... (more)